Sometimes you spend too long with the wrong people. In the wrong job. Thinking about the wrong things. Losing perspective on what it is to be human. Then you write something like this from a September 7th 2011 press release entitled “Global Bay and Epicor Partner to Offer Comprehensive In-Store Mobile Retail Applications Suite”. This is the introductory sentence:

Addressing retailers’ desire to leverage the power and performance of the latest mobile devices to drive transaction efficiencies, improve operational visibility and in-store customer engagement, Epicor Software Corporation, a global leader in business software solutions for manufacturing, distribution, retail and services organizations, and Global Bay Mobile Technologies, a leading provider of next-generation mobile retail software, have partnered to provide retailers running heritage Epicor® software solutions with an innovative and comprehensive suite of mobile retail applications.

Die. I want to die.